Do you make these three common, but dangerous business mistakes? – Part 2

My Blog Originally Appeared in and is Reprinted from University of Utah Continuing Education Blog

This is the second part of a three part series by Maggie Curran, Instructor for Create a Small Business Marketing Plan That Works.  Her workshop will be held on January 31, 2015

I’VE ONLY GOT $200 A MONTH FOR MARKETING BECAUSE I SPENT ALL MY MONEY ON OTHER THINGS 

Are you a start-up/new business?

I can’t tell you the number of times I’ve heard, “I spent all my money on rent and furniture. I don’t have any money for marketing.”

Really?

Do you make these three common, but dangerous business mistakes? Part 1

This is the first part of a three part series by Maggie Curran, Instructor for University of Utah's Create a Small Business Marketing Plan That Works.  Her workshop will be held on January 31, 2015

Reprinted from my blog at University of Utah Continuing Education site

PART 1 - I Don't Need Marketing

I’ve been in business development and online marketing since 1998. I ran the first global Internet campaign for Ericsson, the Swedish telecommunications giant, in 2001. It was a huge success, getting over 1 million unique visitors per week, plus enormous media exposure and a number of new customers for the company.

I worked for the EU Trade Commission on a project to increase female employment in Europe.

I’ve worked with businesses in almost every niche. My experience is very broad and deep, and I’m quite confident in being able to come in, see where the obstacles are, find new revenue streams and help people start from the ground up or re-visit their goals and the steps to achieve them.

Now that I’m back in the US and working with high net-worth individuals and businesses of all sizes, I often focus on helping them cut through ineffective activities.

I have to say most marketing is done without any strategy or connection to any other activities or goals.

Before I was in strategic marketing, I spent many years as a financial analyst. This bottom-line thinking has carried over into my work. For me, there’s no distinction between business development and marketing. They must go together or nothing significant will happen.

There’s nothing fluffy about these activities to me because I analyze and measure the effectiveness of every activity, online or offline. I will find out what works and what doesn't work.

Because I’m dedicated to supporting small & medium-sized businesses, especially women and minority-owned, I’ve put together this blog with the most common, but dangerous mistakes I see people repeatedly making, as well as some tips and tricks that I hope will help. Why are they dangerous? Because not only can you lose money, but your business can fail because of this type of thinking.

Finally, here's part 1 of the THREE MOST COMMON, DANGEROUS BUSINESS MISTAKES MADE BY BUSINESSES OF ALL SIZES,